The Ordinary Granactive Retinoid 2% Emulsion, Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement, 30ml

Price: £11.00
(as of May 09, 2026 04:46:26 UTC – Details)

From the manufacturer

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Customer Reviews

4.6 out of 5 stars 276

4.4 out of 5 stars 4,362

4.5 out of 5 stars 10,984

4.6 out of 5 stars 17,538

4.4 out of 5 stars 2,453

Price

£7.40£7.40

£11.00£11.00

£8.40£8.40

£8.48£8.48

£15.20£15.20

Format

Serum: Anhydrous

Serum: Emulsion

Serum: Anhydrous

Serum: Anhydrous

Serum: Emulsion

Targets

Skin Texture

Skin Texture

Skin Texture

Skin Texture

Skin Texture

Strength

Low-Strength

Moderate-Strength

Moderate-Strength

High-Strength

Our Strongest Retinoid

Best For

The First-Time Retinoid User

The Occasional User

The Frequent User

The Advanced User

The Expert User

When to Use

Night

Night

Night

Night

Night

Alcohol- Free

✔

✔

✔

✔

✔

Oil-Free

✔

✔

✘

✘

✔

Silicone-Free

✔

✔

✔

✔

✔

Vegan

✔

✔

✔

✔

✔

Cruelty-Free

✔

✔

✔

✔

✔

Is discontinued by manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 3.33 x 3.33 x 11.43 cm; 30 g
Date First Available ‏ : ‎ 7 Feb. 2017
Manufacturer ‏ : ‎ DECIEM
ASIN ‏ : ‎ B071HHSMTT
Item model number ‏ : ‎ 3052784
Country of origin ‏ : ‎ Canada
Best Sellers Rank: 2,082 in Beauty (See Top 100 in Beauty) 61 in Face Serums
Customer reviews: 4.4 4.4 out of 5 stars (4,362) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
MODERATE STRENGTH RETINOID FORMULA: Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone.
GENTLE ON SKIN: Uses next-generation retinoid ingredient, Hydroxypinacolone Retinoate, for results without the irritation commonly associated with retinol.
IMPROVES ELASTICITY: Helps to support skin’s natural collagen and elastin for firmer, more youthful-looking skin.
SPECIALLY FORMULATED: Contains Tasmannia Lanceolata Fruit/Leaf Extract, a known anti-irritant to help reduce potential irritation and calm the skin.
IDEAL FOR NIGHTTIME USE: Apply in the evening as part of your skincare routine, after cleansing and before creams.

Product summary

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